Louis Vutton; Dolce and Gabanna; Gucci; Valentino; Armani; Levis; Guess, Diesel; True Religion, Nike, Puma, Addidas, Reebok. We define ourselves by material things. We define our world with specific brands. Our world is characterized by titles behind our names. Our worlds are separated by labels that define our social class, our personalities and our characters.
Lawyer; Accountant; Doctor; Banker: Plumber: Nurse and nanny. We look down on our own kind based on their careers. We associate ourselves with certain people because of the status they have. We are blinded by the profession of a person rather than the heart they have. We are fascinated by the car a person drives or their holiday destination rather than the type of man or woman he or she is.
Black; White; Chinese; Zimbabwean; heterosexual; bisexual; homosexual… We hate without thinking. We kill without compassion. We label… we ignore… we inflict pain simply because of a label. Our world is defined by where we come from, and who we know. The service you receive is based on the title you have. The attention you attract depends on what you wear- who you are with and where we live.
Wouldn’t the world be a better place if we looked beyond the race of a person? Wouldn’t there be more peace and harmony if it did not matter where we came from? Wouldn’t there be less hatred if we took the time to know the person rather than their sexual preference? Wouldn’t our world have more understanding if we stopped to listen, to appreciate and to respect different cultures, religions, beliefs?
A label is simple but the implications are severe. A label sets to differentiate –tearing apart societies. A label serves as a bench mark- a measure for success- an association… but what good does having standards have when we look down on people- undermine others because of their title or profession? A label restates class and sophistication- but what is the purpose if people die brutally at the expense of social class and background?
We are human- each a unique and special brand. Why do we go on to label each other beyond the boundaries of our last names? Why can’t we choose to limit the label to just “Smith”; “Ferguson” or “Martin”…?